For this week’s written assignment you are a manager at, Ad It Up, a mid-size marketing firm. Over the last five years you notice that issues relating to unethical practices seem to be on the rise. From minor issues, such as employees calling in sick when they should have used a personal/vacation day, to more serious issues, such as the inflation of hours billed to clients, the incidences are trending at a higher rate. In an attempt to curb these actions, the company decides to take a stronger stance and terminate those employees flagged as being unethical.
Along with a heightened emphasis on training, a revision of the code of ethics, and stricter enforcement of the policies, you have been tasked with hiring three entry-level marketing employees to replace some of the terminated employees. The company wants to attract employees who are not only talented, but are ethical. You need to create a help wanted ad that spells out the various virtues that you are seeking in an employee.
Instructions
Create a 1-page, help-wanted ad for an entry level marketing person. In your ad, provide the following details:
- Attention grabbing title
- A brief summary of the entry-level marketing position
- A list of the desired virtues applicants should possess. For this part, you will need to provide and explain five of the virtues covered in this week’s materials.
- Instructions for applying for the job.
Virtues to choose from: Intellectual virtues include wisdom, prudence, rationality, and the like. Moral virtues include fairness, benevolence, honesty, loyalty, conscientiousness, and courage.
Expert Solution Preview
Introduction: As a manager at a mid-size marketing firm, we have noticed a rise in issues relating to unethical practices among employees. To combat this trend, we have decided to take a stronger stance on ethics and values by revising our code of ethics, enforcing policies, and terminating employees who engage in unethical practices. We are now seeking to hire entry-level marketing employees with ethical values and virtues.
1) Attention grabbing title: Join our Marketing Team and Make a Difference with Ethical Values!
2) A brief summary of the entry-level marketing position: We are seeking talented and ethical entry-level marketing employees to join our team. The position involves working on various marketing projects to promote our company’s products and services.
3) A list of the desired virtues applicants should possess: We are seeking applicants with the following virtues:
– Fairness: We want employees who treat everyone equally and make unbiased decisions.
– Honesty: We value employees who are truthful, transparent, and trustworthy.
– Loyalty: We seek candidates who are committed to our company’s goals and values and are dedicated to achieving them.
– Conscientiousness: We look for employees who are diligent, thorough, and pay attention to detail.
– Courage: We admire candidates who have the courage to do the right thing even in difficult situations.
4) Instructions for applying for the job: Interested candidates can apply by submitting their resume, cover letter, and a brief statement on how they practice ethics in their daily life. Applications can be submitted via email to hr@aditup.com.
