The Background Analysis of a Company and its Benchmark Competitor The part of the project involves the analysis of the company background as well the background information of its major competitor. The following information must be analyzed: • A brief discussion on company products and the marketing strategies used (from company quarterly and annual publications and company websites). • The Board of directors and Management of both companies (can be obtained from the annual reports and proxy statements). • Top management compensation analysis of both companies (can be obtained from the company annual reports and proxy statements). • Companies selected -Mc Donald’s Corp NYSE :MCD 181.43 USD -2.19 (1.19%) JANUARY 29,2:57 PM EST
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