Choose a specific product that you have personally purchased ( A HOUSE is the product i purchased) . Evaluate and clearly explain how the purchase was impacted by each of the 5 categories of influences: Economic Needs, Psychological Variables, Social Influences, Culture & Ethnicity, and Purchase Situation. If an area did not impact your decision, be sure to state that, so I know you considered it. Under Psychological Variables, be sure to address all that apply. In addition, cover what level of problem solving you used in this purchase decision
Choose a specific product that you have personally purchased (
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