Our Services

Get 15% Discount on your First Order

MKT CASE 4 Strategic Marketing Technology and Strategy Assignment Overview SEO and Driving Traffic Customers may see your store while driving, but how can

April 18, 2024

MKT CASE 4 Strategic Marketing

Technology and Strategy

Assignment Overview

SEO and Driving Traffic

Customers may see your store while driving, but how can you be discovered online? Search Engine Optimization (SEO) helps you be found. Your business has a website and two social media channels. How do you drive users there so you can have a chance at converting them to a customer? Large companies spend millions. There are things you can do for free (or low cost) to help your small business have a presence.

Case 4 Resources

What is SEO Content Writing? The Complete Guide to Writing For Search (2022)Content Writing Tools For SEO: Top 10 For Your SEO Strategy in 2022 (2022)How To Write SEO Articles: 12 Requirements You Should Know (2022) Digital Marketing In 2022: Lazy SEO Is Dying, And Social Media Steps Up (2022)Focusing On SEO Alone Just Isn’t Enough. Here’s Why. (2022)The Meaning of SEO in Marketing Your Business (2022) Discover a complete suite of SEO tools from Wix (2022)12 top SEO best practices for small business websites (2022)

Case Assignment

Optimizing your Business and Online Presence

Using the readings and your research, create a plan to optimize the presence of your website and social media. As you will discover, there are many techniques. You will not be able to implement all the strategies using your free website since a domain is needed for many functions.

Company Overview

Begin with a brief company overview.

SEO Plan 101

Describe three techniques that will be part of your optimization plan. You must be able to execute two of them on your website. Provide rationale for the choices. Lay out the plan to implement the functions. Include a discussion of the role social media plays in SEO. Update your website to include the tools and share the website link. (Research Required) (2 pages in length).

SEO Content Writing

Learning to write for SEO is a valuable skill. Research how it’s done and how you can use that knowledge for your website. (Research Required) (1 page in length)

SEO Writing

Putting the lessons to work. Create a 300- to 350-word marketing article on your web site’s blog page that follows SEO writing rules. Select a topic that works for your business and complements what has been done to date.
Analyze the article from a marketing communication perspective and how it applies SEO writing techniques. (Research Required) (1 page in length)

Assignment Expectations

Use the attached APA-formatted template (MKT501 Case4) to create your submission.

The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

***Please follow all instructions for assignment***

Business & Finance

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

1 Cultural Humility in Practice Student Name Department of Social and Behavioral Sciences, Capella University PSY 7710: Ethics for

1 Cultural Humility in Practice Student Name Department of Social and Behavioral Sciences, Capella University PSY 7710: Ethics for Behavior Analysts Instructor Name Assignment Due Date Culture in Behavior Analysis Please note, all italicized writing in this template is for instructional purposes. You will not be using italics. Remove all

1) How can existing and emerging technologies (IoT, Artificial Intelligence, Cloud Computing, Machine Learning, Collaboration Technologies, etc,) inform

1) How can existing and emerging technologies (IoT, Artificial Intelligence, Cloud Computing, Machine Learning, Collaboration Technologies, etc,) inform and enhance the administration and delivery of Public Sector services, i.e., 2) What is possible? 3) How to maximize?

Central-line-associated Bloodstream Infections – Outcome

Medicaid is partially federally funded and partially state-funded. As we all know, not every State is equal in per capita income, and the number of

Medicaid is partially federally funded and partially state-funded. As we all know, not every State is equal in per capita income, and the number of poor and disabled is equally unbalanced. Under the Affordable Care Act (ACA), Medicaid funding was expanded, yet some states opted out of accepting the

See attached doc First, read Chapter 10 in The Essential Workplace Conflict Handbook. Additionally, read the

See attached doc First, read Chapter 10 in The Essential Workplace Conflict Handbook. Additionally, read the CONTROL Supplementary Document as well as CONTROL: The Final Phase of a DMAIC Project . In your initial post, address the following: · Can you find any limitations to your Control phase that should

Scenario You are the director of community affairs for the health lobby organization, Pathways to a Healthy America. In 2010, President Barack Obama

Scenario You are the director of community affairs for the health lobby organization, Pathways to a Healthy America. In 2010, President Barack Obama signed the Affordable Care Act into law. As a result, millions of Americans who were previously uninsured gained access to the healthcare system. One of the

Numerous problems in the area of finance can be addressed by using the various optimization techniques. These problems often involve attempting to

Numerous problems in the area of finance can be addressed by using the various optimization techniques. These problems often involve attempting to maximize the return on an investment while meeting certain cash-flow requirements and risk constraints. Alternatively, we may want to minimize the risk on an investment while maintaining

SLP/BUS520 Module 2 BUS520 Business Analytics and Decision Making Hypothesis Testing: T-Tests & Anovas Assignment Overview Two Sample Hypothesis

SLP/BUS520 Module 2 BUS520 Business Analytics and Decision Making Hypothesis Testing: T-Tests & Anovas Assignment Overview Two Sample Hypothesis Tests **Complete Module 2 SLP before Module 2 Case**Comparing two samples provides insights. Are employees with an MBA more productive than those without? If our results support the contention, then hiring

ent Top of Form Competency Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link,

ent Top of Form Competency Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario Helen is a newly assigned Chief Information Officer for a fast growing online retail

In this assignment, you will test for a significant difference between the average resting heart rate of males and the average resting heart rate of

In this assignment, you will test for a significant difference between the average resting heart rate of males and the average resting heart rate of females in your heart rate data. You have observed that the mean rates are not exactly the same, but are they significantly different? You may

Article Discuss the role the actualizing tendency plays in the non-directive nature of Person-Centered Therapy, and describe each of the three Core

Article Discuss the role the actualizing tendency plays in the non-directive nature of Person-Centered Therapy, and describe each of the three Core Conditions in Person-Centered Therapy. Then, argue for or against the following philosophy of Person-Centered Therapy: The three core conditions are sufficient, by themselves, for creating change in a

SLP Module 2 BUS520 Business Analytics and Decision Making Hypothesis Testing: T-Tests & Anovas Assignment Overview Two Sample Hypothesis Tests **Complete

SLP Module 2 BUS520 Business Analytics and Decision Making Hypothesis Testing: T-Tests & Anovas Assignment Overview Two Sample Hypothesis Tests **Complete Module 2 SLP before Module 2 Case**Comparing two samples provides insights. Are employees with an MBA more productive than those without? If our results support the contention, then hiring

Research and find any free organizational culture quiz. Some free quiz sites are provided below, but feel free to search and use your own quiz. ·

Research and find any free organizational culture quiz. Some free quiz sites are provided below, but feel free to search and use your own quiz. · Culture QuizLinks to an external site. · What’s Your Organizational Culture? Links to an external site. Take the quiz and then copy/paste your results into

Team Effectiveness in the Workplace Instructions Teams and their use in organizations seem to have

Team Effectiveness in the Workplace Instructions Teams and their use in organizations seem to have varying degrees of success. We all know what a successful athletic team looks like. Managers often times try to translate that structure and in turn success back to the organization by organizing their employees in

Describing, Diagnosing, & Treatment of Skin, Eye, & Ear Disorders 1. Describe

Describing, Diagnosing, & Treatment of Skin, Eye, & Ear Disorders 1. Describe dermatitis, diagnostic criteria, and treatment modalities 2. Describe the drug therapy for Conjunctivitis and Otitis Media 3. Discuss Herpes Virus infections, patient presentation, and treatment 4. Describe the most common primary bacterial skin infections and the treatment

Week 8 – Signature Assignment: Summarize Healthcare Strategic Management of Marketing Initiatives For this assignment, as the

Week 8 – Signature Assignment: Summarize Healthcare Strategic Management of Marketing Initiatives For this assignment, as the CEO of Hospital G, you will create a voice-over PowerPoint presentation for a future board meeting to summarize the actions taken to regain market share, improve patient communication and satisfaction, and to improve clinical quality services

attached 1 Name: University: Course: Date: Why is it important to identify effective reinforcers for each individual, and for each circumstance

attached 1 Name: University: Course: Date: Why is it important to identify effective reinforcers for each individual, and for each circumstance in which reinforcement should be delivered? Is reinforcement a stable and consistent phenomenon, or is it something that is dynamic and ever changing?

Week 7 – Assignment: Design the Marketing Plan You have completed your analysis of the internal and external environment for

Week 7 – Assignment: Design the Marketing Plan You have completed your analysis of the internal and external environment for the marketing plan to regain market share and improve communication and clinical quality for patients with congestive heart failure and heart attack. Given your relationship with the community health department,

Our Services

MKT CASE 4 Strategic Marketing Technology and Strategy Assignment Overview SEO and Driving Traffic Customers may see your store while driving, but how can

Share This Post

Related Questions

Use Our 6 Free Tools