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INSTRUCTIONS ATTACHED Module 4 Assignment 2: CRM Challenges and Constraints Instructions In the previous

June 23, 2024

INSTRUCTIONS ATTACHED

Module 4 Assignment 2: CRM Challenges and Constraints

Instructions

In the previous assignment, you created a presentation about the benefits of using a CRM software platform, and provided an overview of several CRM software options. Consider the scenario where the management team was very enthusiastic about your presentation and is ready to jump into a new CRM software solution. Before they just jump in, you want to make sure that they understand the challenges involved.

1. Create a one-page written document which describes the challenges that your company will face in choosing and implementing a new CRM software platform and how to address those challenges.

2. In researching for this assignment, you may use resources from this module (listed below), or you may conduct additional research.

· Nguyen, B., & Mutum, D. S. (2012).

A review of customer relationship management: successes, advances, pitfalls, and futures

Download A review of customer relationship management: successes, advances, pitfalls, and futures

Open this document with ReadSpeaker docReader

.
Business Process Management Journal, 18(3), 400-419

· Abdullahi, A. (2022, June 2).

11 Challenges in CRM and How to Solve Them

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. CIO Insight.

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