Review the sample marketing plan provided in the link. While more of a template or guide than a complete marketing plan, it does outline each of the parts of a marketing plan and provides fairly detailed suggestions and example formatting and images.
Analyze the marketing plan sample (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses of each plan.
Submit a Word document with the following:
- A brief summary of the plan.
- Bulleted lists of two strengths and two weaknesses of the plan.
- One to two paragraphs on whether there are parts of these plans you will incorporate into your own marketing plan. If you do not intend to incorporate anything, provide a rationale for that decision.