In the previous module’s activity, you practiced analyzing advertisements by objectively describing individuals and their actions. Reflect on that process.
- What challenges did you encounter when analyzing your advertisements? What did you find difficult?
- What steps did you take to analyze your advertisements objectively rather than subjectively?
- What social science perspectives or approaches did you find successful or helpful when analyzing your advertisements?
Expert Solution Preview
Introduction:
Analyzing advertisements objectively is a crucial skill for medical students. It helps them evaluate information presented by the pharmaceutical industry and make informed decisions as healthcare providers. In this answer, we will discuss the challenges encountered when analyzing the advertisements and the steps taken to analyze them objectively. We will also identify the social science perspectives or approaches which are helpful in analyzing the advertisements.
1. What challenges did you encounter when analyzing your advertisements? What did you find difficult?
When analyzing the advertisements, the challenge encountered was the ability to separate subjective opinions from objective description. It was hard to write an unbiased analysis of the advertisement as personal perception and experiences tend to affect the interpretation of the message. It was also difficult to remain focused on the message in the advertisement without getting swayed by the colors, the music, or the images used in the advertisement.
2. What steps did you take to analyze your advertisements objectively rather than subjectively?
To analyze the advertisements objectively, the following steps were taken:
• Identify the objective of the advertisement.
• Identify the message or the claim highlighted.
• Analyze the sources used in the advertisement to support the claim made.
• Identify the intended audience for the advertisement.
• Look for any hidden or misleading information in the advertisement.
• Evaluate the credibility of the claim made.
3. What social science perspectives or approaches did you find successful or helpful when analyzing your advertisements?
The social science perspectives or approaches that I found successful or helpful while analyzing advertisements are:
• Sociological perspective: This refers to the study of society and how it influences the behavior and interactions of people. It helps in analyzing the social context surrounding the advertisement, including the cultural values, beliefs, and attitudes associated with the product advertised.
• Psychological perspective: This perspective helps in understanding the mental processes that motivate human behavior. It helps in analyzing the emotions and feelings elicited by the advertisement and how these emotions are used to influence the behavior of the target audience.
• Communication perspective: This perspective focuses on the interaction between the sender and the receiver of messages. It helps in analyzing the communication strategy used in the advertisement, including the language, tone, and non-verbal cues, to persuade the audience to take action.
