create a PPT
A customer relationship model attempts to enhance the relationship between the organization and the customer. The goal is to improve customer loyalty while identifying any potential opportunities.
In this week’s assignment, please find a local healthcare organization that specializes in treating specific patients (ex: cancer, pediatrics, catastrophic injuries) or illnesses. Research the organization, and build a Customer Relationship Model for the organization.
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Introduction: In this assignment, we are asked to create a customer relationship model for a local healthcare organization that specializes in treating specific patients or illnesses. The goal of this model is to enhance the relationship between the organization and the customer, leading to improved customer loyalty and identifying potential opportunities.
Answer:
To create a customer relationship model for a healthcare organization, we must first understand the needs and preferences of the patients. For this assignment, we selected a cancer treatment center as our local healthcare organization.
The customer relationship model consists of three components: customer acquisition, customer retention, and customer growth. In the case of cancer treatment centers, customer acquisition may occur through referrals from primary care physicians or other hospitals. It is also essential to focus on building awareness about the services offered and any unique or innovative treatments available at the center.
Customer retention is critical in healthcare, especially in cancer treatment centers where patients may require multiple visits for treatment and follow-ups. The model must focus on creating a positive patient experience, ensuring timely and effective communication between physicians and patients, and offering emotional support services.
Finally, for customer growth, the focus should be on identifying opportunities for expansion and improved services. This could include offering new treatments, partnering with other organizations, or providing additional services like nutritional counseling.
Overall, the customer relationship model for a cancer treatment center must prioritize patient-centric care and focus on building a long-lasting relationship between the organization and the customer.
