Conduct an in-depth evaluation (using publicly available information) of an organisation of your choice [or use one of the three case studies provided to you

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Structure (clear sections, gaps, irrelevant material, linear progression of argument) Analysis (appropriate use of concepts, theories, models, techniques, evidence, depth of analysis and sophistication of argument – not just a list of points, critical evaluation)

Use of sources (breadth of reading, over reliance on lecture notes, use of data) Style and presentation (spelling and grammar, paragraphing – too long, too short, unfocused, repetition) Referencing

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